9530912 story Google Considered Too Big To Fail 366 Posted by kdawson on Friday February 12, 2010 @11:09AM from the advertising-bubble dept. theodp writes "Doc Searls is worried about the way Google makes money. 'Nearly all of it comes from advertising,' he frets. 'That's what pays for all the infrastructure Google is giving to the rest of us. As our dependency on Google verges on the absolute, this should be a concern.' Have we reched Peak Advertising? Blogger Dave Winer says amen, asking if Google is already 'too big to fail.'"