Google Makes $500M a Year On Typos 98
holy_calamity writes "New Scientist reports on an analysis by Harvard researchers that suggests Google rakes in half a billion dollars annually from advertising that appears on typosquatting domains. They estimate that 60 per cent of typosquatting pages use Google ads, but the advertising giant declined to discuss whether it should be working with such pages."
Smart people. (Score:5, Insightful)
Someone on Google saw some new Internet service and said "I wish I had $0.01 for each typo the teens make."
Someone else said "You know, that's a really, really good idea. Let's do it."
Fantasy math (Score:5, Insightful)
If the company earns as much per visitor from ads on typo sites as it reportedly does from ads alongside search results, it could potentially earn $497 million a year in revenue from typo domains, they conclude.
Why shouldn't they? (Score:4, Insightful)
Re:Better them than other ad networks (Score:2, Insightful)
I hate to break it to you but Doubleclick was bought by Google a few years ago.
Re:Why shouldn't they? (Score:1, Insightful)
Not to be all corporatist, but I'm pretty sure that Google is directing people there either. They're system is designed to AVOID going to typo sites. I don't see it as all that unethical as a whole.
No different than a billboard (Score:2, Insightful)
Like others have said, as long as they aren't a phishing site or trying to trick you into believing you are where you are not, then it sounds like there is no foul.
ssh hacks (Score:5, Insightful)
Re:Smart people. (Score:5, Insightful)
Google hosts more "squat pages" and "doorway pages" and "spam pages" than any other company in the world - literally millions of them.
So-called "domainers" use them because google makes it so easy - register the domain, park it at google, and make money.
Don't believe it? Do a search for "google park domain adsense"
Here's the first result from scroogle [google.com]:
This isn't the only way that google encourages the growth of cruft on the web. Almost 90% of the bogus registrations on the forums I run are made from gmail spam accounts. Not surprising, given that you can buy compromised gmail accounts for less than a penny a piece - or if you want to buy in bulk, you can get even better discounts - like 25,000 gmail accounts for $100.00.
They don't clamp down on it because it helps them train their spam filters, but the rest of us suffer the consequences.
Yes, I know, the problem will go away in 10 years, when all computers are powerful enough to run AI software capable of recognizing and squelching EVERY ad, including product placements in real-time video feeds ... and with it google's revenue model ...
Re:ssh hacks (Score:2, Insightful)
You should get a warning you're connecting to a host for the first time.
That should be a warning enough for you.
Re:Smart people. (Score:2, Insightful)
Google acts as a positive force on typo squatting. I had a few limited dealings with a domain squatter who transitioned into typo ad link selling. His desire for google money (it pays a lot more consistently and a better return then any of the other buyers) led him to put a lot of work into the "site" cleaning it up and making it almost normal. Google pushed this and he responded.
Prior to google, his primary revenue stream was the more aggressive/shadier hawkers of payed links. Among other things he offered a "search toolbar" install. Most of that went away with better google money.
While he probably would have had trouble with the "adult" ads, I remember a lot more of the typo squatters relying on those dollars. I'd much rather have discrete adwords popping up...
Keep in mind he was originally sold a bill of goods as a domain squatter. The ISP he uses certainly profits from his business, as well as the registrars he uses. There are a lot of people with their hands in this, not just Google.