FTC Greenlights Google-AdMob Deal

coondoggie writes "The Federal Trade Commission today said it closed the investigation of the proposed $750 million Google acquisition of mobile advertising network company AdMob. The FTC said that while the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency's concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple to launch its own, competing mobile ad network."

Re:Greedy Apple

[Anonymous Coward]

Here you go (Section 3.3.9 of the new developer agreement): http://www.wired.com/epicenter/2010/04/with-new-developer-agreement-apple-unlevels-the-iad-playing-field/ [wired.com] - whilst it dosn't *explicitly* ban developers from using competing ad networks - it does mean that if you want *any* usage data about your app - you must use iAd - which for any developer who wants feedback makes using iAd a must. FTA:

"An ad network such as AdMob (a Google acquisition target) would clearly fall under the third-party category — the first two being Apple and the app developer — so this clause appears to bar competing ad networks from collecting data about how users interact with in-app ads on the iPad, iPhone and iPod Touch, or targeting them with specific ads."

Read More http://www.wired.com/epicenter/2010/04/with-new-developer-agreement-apple-unlevels-the-iad-playing-field/#ixzz0oeS8xeWZ [wired.com]