Twitter To Block Third-Party Paid Tweets 83
tekgoblin writes "Today Twitter announced on its blog an upcoming change to its Terms of Service. The change will not allow anyone to promote paid tweets through the Twitter API. Twitter had announced previously that it will be releasing a 'Promoted Tweets' platform for advertisers that will be non-intrusive and will always be relevant to the Twitter timeline. This action taken by Twitter could be a hard hit for small publishers that relied on the paid tweets that will be blocked shortly. Depending on how expensive the Twitter Promoted Tweets will be, this will show us whether or not Promoted Tweets will be good for the little guy."
Re:Violation of free speech! (Score:3, Informative)
Sucks for this company... (Score:4, Informative)
Just read that A new paid tweet service was launched in japan. [asiajin.com]
"We don't seek to control what users tweet." (Score:5, Informative)
In order to continue to provide clarity, our guiding principles include:
1. We don't seek to control what users tweet. And users own their own tweets.
So users are still free to tweet "Blue Sun makes the BEST saddles in the verse! #blueSun #spaceHorse" and receive payment from Blue Sun, but apps can't display ads in the feed that aren't coming from twitter?
Meh, fine by me.
Re:Violation of free speech! (Score:1, Informative)
Re:Violation of free speech! (Score:3, Informative)
Re:I don't know why (Score:2, Informative)
Handy Translation guide:
critical to the core experience = critical to our pocketbooks
real-time introductions and information protected for the user = Marketing content limited to what we are paid for, for our monetary benefit
long-term success for all advertisers = Advertisers that pay us are the only ones whose ads show up
Twitter Ecosystem = The users who visit the site and click on our ads
inject paid tweets = Ads introduced by third party software makers / web sites syndicating tweets, by displaying on the same page as the tweets.
timeline = Twitter's facility for displaying multiple tweets about a subject or from a person, over a period of time
Twitter API = An interface to their proprietary system provided for third-party access, to display and send tweets