Steak-Scented Billboard Entices Drivers 282
In addition to car exhaust and road grime, travelers along Highway 150 in North Carolina can now enjoy the smell of a barbecue thanks to a new billboard. The work of ScentAir, which provides custom scents for businesses, the advertisement for a local grocer emits the smell of charcoal and black pepper over the highway. "Marketing director Murray Dameron said the beef scent was emitted by a high-powered fan at the bottom of the billboard that blows air over cartridges loaded with BBQ fragrance oil. 'It smells like grilled meat with a nice pepper rub on it,' he explained."
A Scentsor? (Score:4, Interesting)
iza
EIR (Score:4, Interesting)
Re:A Scentsor? (Score:5, Interesting)
I'm also pretty sure I don't want to think about how some web sites would actually use such technology for generating a profit.
Re:A Scentsor? (Score:3, Interesting)
No more so than a printer has to synthesise arbitrary coloured dyes.
Piracy (Score:1, Interesting)
As we all know, perceived taste is ~90% olfactory. If I sit under this billboard to eat a hamburger, will I be a pirate?
Re:A Scentsor? (Score:5, Interesting)
Re:Bet you didn't think of this (Score:3, Interesting)
Re:A Scentsor? (Score:2, Interesting)
you would be forever having to replace the chemicals because they have evaporated away.
I can't see that that would be a problem. Printer ink is volatile, but that has a reasonable shelf life. You just keep it in a closed container until it is actually needed. In fact, if you didn't do that then your "olfactometer" (surely it would be more a olfactoducer) would constantly be producing the biggest concoction of scents it could muster.
Re:Bet you didn't think of this (Score:4, Interesting)
Re: Air Pollution (Score:2, Interesting)
Re:A Scentsor? (Score:5, Interesting)
"Generating a system that would be flexible enough to cover a wide range of the "aroma space" is much more difficult."
Not at all. The big mall we have here in town manages numerous smells during all business hours. The clothing shops have leather scents wafting from them, the jewelry stores have rose scents and such, etc, etc. Every single store has SOME scent being pushed out the front door into the open areas of the mall. They simply have some periodic sprayer releasing canned scents into a fan duct above the doors. They've been doing it for at least the six years I've lived here.
It is also the reason I don't do ANY business there anymore.
I have a headache within 15 minutes of walking in the door of the mall. The problem is that they are not using actual components for smells, such as leather to produce the smell of leather, but rather some chemical composition that merely smells like leather. All of the smells are artificial and there is no regulation of the chemicals they are exposing all of the customers to. The companies that manufacture the scents are the only ones determining what is used and what isn't. Considering they do it for profit, I do not assume they are using known SAFE chemicals but rather chemicals that simply smell like what the customers want. I actually tried to find out what chemicals they use. The mall managers denied they used them at all, yet when I pointed out the clothing shop that smelled like leather but didn't sell a scrap of actual leather, I was told that the smells of the mall "mingle" and that it was probably from a different store.