snips from Royal Pingdom this excerpt: "Google is doing it. Facebook is doing it. Yahoo is doing it. Microsoft is doing it. And soon Twitter will be doing it. We're talking about the apparent need of every web service out there to add intermediate steps to sample what we click on before they send us on to our real destination. This has been going on for a long time and is slowly starting to build into something of a redirect hell on the Web. And it has a price."