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Privacy Technology

'Smart' Vending Machines Triple Sales 234

bossanovalithium writes "A vending machine in Japan which recommends drinks to customers based on facial recognition data has tripled sales. JR East Water Business has previously installed two vending machines in JR Shinagawa station and it is believed that the recognition technology is responsible for a vast increase in sales in comparison to traditional machines. The vending machines recommend beverages after physical attributes of customers are picked up by sensors which allow the machines determine age, sex and other attributes, before offering a number of suggestions."
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'Smart' Vending Machines Triple Sales

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  • by decipher_saint ( 72686 ) on Monday November 15, 2010 @04:28PM (#34235116)

    Do the machines call out? If they do I hope they sound like Bender (but you know, in Japanese):

    "Hey fatass, got a nice 200 oz can of fried chicken here!"

    "Hey baby! All the supermodels are drinking Diet Water, what's your deal?"

    And so forth...

  • Lawsuit city! (Score:4, Insightful)

    by snarfies ( 115214 ) on Monday November 15, 2010 @04:28PM (#34235126) Homepage

    I can't wait until a big fatso waddles up to one of these machines in America so I can see what the machine recommends. It either recommends a Diet Coke, because you're fat and need to lose a few (dozen), or it offers you a regular Coke, because it knows you probably drink a LOT of it. Its a lawsuit either way. Either the fatso has their feelings hurt and sues for emotional damage, or some random do-gooder sues for pushing sugary drinks to those who lack the willpower to say "no."

  • by dtmos ( 447842 ) on Monday November 15, 2010 @04:30PM (#34235166)

    I'd be satisfied just with a vending machine that (a) was stocked with what I want, and (b) didn't steal my money when I tried to buy it.

  • by cupantae ( 1304123 ) <maroneill&gmail,com> on Monday November 15, 2010 @04:37PM (#34235236)

    But the new technology offers some frightening prospects. With machines telling us what to drink how long until we are told what to eat and what to wear? The idea of a 1984-style Big Brother state fronted by the double-headed hydra that is a computerised Trinny and Susanna is almost too scary.

    Even for a joke, seriously, what? How is personalised advertisement anything close to what you just said?

  • Sounds like hype. (Score:5, Insightful)

    by chemicaldave ( 1776600 ) on Monday November 15, 2010 @04:37PM (#34235244)
    I imagine most people are trying these now for the novelty of it all. That might be the whole point, but if I normally didn't use vending machines then this probably wouldn't make me use it more than once or twice to see what it does. If I were the owner, I'd set it to recommend more expensive drinks.
  • Re:Lawsuit city! (Score:3, Insightful)

    by Monkeedude1212 ( 1560403 ) on Monday November 15, 2010 @04:42PM (#34235298) Journal

    Problem is - this kind of profiling isn't against the law.

    Where's the lawsuit about Tab Energy being marketted directly towards women?

    Go look for it. That should keep you buys for a while.

  • Re:I wonder... (Score:5, Insightful)

    by Monkeedude1212 ( 1560403 ) on Monday November 15, 2010 @04:45PM (#34235356) Journal

    That depends, you go to it often enough, and the data it's collected will say "In my personal experience as a vending machine, quite a few people with facial hair and mohawks like iced tea". And then it'll offer you iced tea.

  • by Migraineman ( 632203 ) on Monday November 15, 2010 @04:55PM (#34235472)
    More than likely, OmniBot 6000 recommends the most expensive item currently in inventory, and tells you the selection is based on a "complex algorithm involving facial analysis."
  • Re:Lawsuit city! (Score:2, Insightful)

    by natehoy ( 1608657 ) on Monday November 15, 2010 @05:21PM (#34235754) Journal

    Very true, but GP wasn't talking about being "arrested for breaking the law", he was talking about "being sued for emotional damage" or being sued for "pushing sugary drinks to those who lack the willpower to say "no"".

    Sadly, you don't have to violate an actual law to be sued. You only have to be found responsible for harm done to someone else, and that harm can be as a result of perfectly legal actions.

    In fact, the fact I can be sued for doing something legal makes me sad. I should sue the ambulance-chasers for destroying my quality of life.

  • Re:Lawsuit city! (Score:3, Insightful)

    by Cwix ( 1671282 ) on Monday November 15, 2010 @10:09PM (#34238248)

    Alright, I believe wearing a medical mask in public to be insulting. So all the Asians who come to visit, and wear those damned masks must take them off immediately.

    Get real. This isn't them stomping around someones house in muddy shoes. Its carrying a bottle of water around with you. If they honestly find it that offensive, I will take my tourist dollars elsewhere.

  • Re:Lawsuit city! (Score:3, Insightful)

    by Cwix ( 1671282 ) on Monday November 15, 2010 @10:10PM (#34238256)

    If you want to be a person, and not an ahole.. well perhaps you should put some effort into keeping your mouth shut if you feel yourself about to insult someone.

The key elements in human thinking are not numbers but labels of fuzzy sets. -- L. Zadeh

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