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Bing Is Cheating, Copying Google Search Results 693

An anonymous reader writes "Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google's results, then uses that information to improve Bing's own search listings. Bing doesn't deny this."
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Bing Is Cheating, Copying Google Search Results

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  • Never Understood (Score:4, Informative)

    by Phoenixlol ( 1549649 ) on Tuesday February 01, 2011 @01:45PM (#35069646)
    why people ever said Bing returned more relevant results. Maybe it's just because I've been using Google forever that I now know what to type in to get the results I want, but running the same searches over at Bing has_never_gotten me as relevant results.
  • Look at this, what (Score:2, Informative)

    by Anonymous Coward on Tuesday February 01, 2011 @01:47PM (#35069698)

    Stefan Weitz, director of Microsoft’s Bing search engine:

    Opt-in programs like the [Bing] toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites. This “Google experiment” seems like a hack to confuse and manipulate some of these signals.

    So this "opt-in" program can track all of your clicks and record it for whatever. This is nothing like the Google privacy violation at all, they "opted-in" to this search toolbar so all privacy violations about seeing everything you click on are now your problem.

  • Re:Cheating? (Score:2, Informative)

    by amicusNYCL ( 1538833 ) on Tuesday February 01, 2011 @02:04PM (#35070026)

    It only improves the results for as long as Google is better than Bing. Basically, Microsoft trusts Google more than it trusts its own product.

    That's not true. It makes perfect sense for a search engine to look for things like this to help it decide what is relevant and what isn't. The only thing "unique" about this particular situation is that it's another search engine instead of some random site that they're mining. Google also looks at the links people click on in their results. It isn't exactly a stretch to assume that every search engine would also want to know which links people are clicking on other search engines. Regardless of which search engine they're looking at, it's useful to know that when a user searches for a certain term, they click certain links. It makes those links more relevant to that term. The only thing you can argue about is whether or not it's "proper" for a search engine to use that data from another search engine. I don't see the problem, it makes all of their results more relevant. That's not really a bad thing.

    Can you guarantee that the Google toolbar doesn't collect similar information if you go to Yahoo or Bing and do a search there?

  • Re:RTFA (Score:5, Informative)

    by Ecuador ( 740021 ) on Tuesday February 01, 2011 @02:21PM (#35070304) Homepage

    Let me make this plain to you:
    Bing does not seem to care about which results Google returns. What it cares is the sites people choose to visit as a result of a search query. When people use bing for searching, bing can always get that piece of data and improve results, when people use their toolbar they can also get that information from queries running on other search engines.
      The "fake results" were real sites that were just unrelated to the search. So bing was seing people after searching for something to be clicking on a website it thought irrelevant. In 7-9% of the cases that result got a good boost in Bing results, after all if people really do want to read that after doing that search, why not put it there?
    It is interesting that this worked for only a small percentage of fake results, when all the queries where strings that would not be typed naturally, so had no "real" results, although it is expected that Bing would not "blindly" use clickthrough data, but only along with other factors.

  • by fusiongyro ( 55524 ) <faxfreemosquito@@@yahoo...com> on Tuesday February 01, 2011 @02:28PM (#35070414) Homepage

    If you actually read the article, what you'd find is that they actually put fake search results into Google's database associated with random strings of characters. They searched for these strings on Bing and got no results, then searched for these strings on Google from IE and went back to Bing, and whaddayaknow, there were the results. This is like finding out that McDonalds got the Big Mac you're eating from the Burger King across the street in a different box.

    All search engine business works by selling ads by usage. Usage is correlated to search result relevance. If Bing is a shell on top of Google, but selling their own ads rather than Google's, it's obviously a violation of Google's terms-of-service at least, if not breaking other laws about theft of intellectual property. Google doesn't maintain their algorithms and massive databases so that Bing can piggyback on them without paying for it.

  • Good point (Score:5, Informative)

    by suomynonAyletamitlU ( 1618513 ) on Tuesday February 01, 2011 @02:31PM (#35070484)

    You know, people complain that Chrome--built on Chromium, an open source browser, could be sending who knows what to Google about your browsing habits. However, Chrome is entirely optional and user-installed, whereas IE comes standard with windows--to the point where they got in huge-ass trouble previously for stifling competition with it. But while Google lays its cards out for everyone to see (except for the places where Chrome isn't Chromium, admittedly), in order to forestall objections that they might be doing something like this, Microsoft flat-out does it, behind your back.

    Now, some people have said it's a Bing Toolbar thing, and I dunno, not having RTFA; but even so, how often is that going to be shovelware that preys on unwitting users, like every OTHER friggin' IE toolbar? So not only is it preying on Google's algorithm, not only is it stealing user data, it's also coercing unwitting users to be their mule in this attack.

    There's nothing you can say that makes this taste even marginally better. It's shit, and the Bing team should be ashamed, if not prosecuted.

  • by hduff ( 570443 ) <hoytduffNO@SPAMgmail.com> on Tuesday February 01, 2011 @02:38PM (#35070604) Homepage Journal

    They should really reinvent the wheel.

    Microsoft re-invent the wheel? They don't innovate. They are not a market leader. That's not what they do well.

    They copy other's successful ideas and try to exploit a market, then apply their embrace-extend-extinguish approach to eliminate the competition through lock-in.

    Microsoft Bob
    ActiMates Interactive Barney
    Microsoft Network (MSN)
    WebTV
    Chromeffects
    Microsoft Zune
    Microsoft Kin Phones
    MSN and MSN search
    Microsoft Venus
    Microsoft Virtual Earth
    Microsoft Microscope
    Microsoft Encarta
    Microsoft Vizact
    Microsoft Java Runtime Environment
    Microsoft At Work Operating System
    Microsoft Vine
    Microsoft Origami
    Microsoft Mira
    Microsoft MN-500 router
    docx format
    Windows Mobile 7.0
    and on and on ...

  • by eldavojohn ( 898314 ) * <eldavojohn@gma[ ]com ['il.' in gap]> on Tuesday February 01, 2011 @02:40PM (#35070632) Journal

    It seems like this is publicly available information.

    But it's not, you obviously didn't read the article. Here was the process: 1) Google employee makes sure some fake word does not exist in google or bing search results. 2) Said employee points google's cache results of that word to some random page. 3) Said employee uses Internet Explorer at his desk at Google to make the search appear in Google, then selects the only link as the correct thing he was looking for and Bing somehow acquires this information. 4) Search now appears in Bing.

    I've highlighted the step that isn't really public information. The step that indicates to Bing that the link is interesting to someone, the step that they are acquiring through internet explorer! Total privacy violation, in my opinion.

  • by anyGould ( 1295481 ) on Tuesday February 01, 2011 @02:54PM (#35070850)

    Quote the whole phrase. If Bing uses Google, it's less legitimate as an innovative search provider. Obviously, using (and improving upon) someone else's technology doesn't reduce the usefulness of your own technology. It just makes you a fork.

    Or worse, one of those meta-engines. Only difference is that Bing has it's own engine (that it doesn't trust enough to use solo).

    Also, the SEO folks will avoid Bing now, since they can get the same result by targeting Google (if you make it on Google, Bing will pick you up as well for free!)

And it should be the law: If you use the word `paradigm' without knowing what the dictionary says it means, you go to jail. No exceptions. -- David Jones

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