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Ford Uses Google For a New Type of Smart Car 68

Posted by Soulskill
from the soon-everything-will-be-google dept.
RedEaredSlider writes "Ford is using Google technology, specifically its Prediction API, to create a new brand of smart cars. The famous American car company announced it's teaming up with Google to use Prediction API in future cars. The API will be able to use historical driving data and turn it into real time predictions, such as where a driver is headed at the time of a departure. From there, an on-board computer might communicate with the driver, and trigger an optimized power-train control strategy. For an electric car, a predicted route of travel could include an area restricted to electric only driving. Thus, a plug-in hybrid would be able to optimize energy and preserve battery by switching to an all electric mode during travel."
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Ford Uses Google For a New Type of Smart Car

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  • And then... (Score:2, Interesting)

    by Anonymous Coward on Friday May 13, 2011 @04:23PM (#36122390)
    Using the data Google gathers online about you and associating it with your car (you know they would be able to), you could figure out what kind of consumer most often frequents certain roads. You could then determine what kinds of physical ads would be most effective in a given location and sell this data. So here it is - targeted advertisements on billboards, brought to you by google and ford.
  • by DigiShaman (671371) on Friday May 13, 2011 @04:46PM (#36122568) Homepage

    Up until the past five years, the quality of Ford has always sucked. From the chassis, engine, to interior. The quality has been lackluster. But for the most part, Ford has done a 180. Their Focus and Edge series are really nice with good engines. Now that they're teaming up with Google and other technologies firms that already have the experience, I'm very optimistic about that company. Especially after they beat out GM in sales without much government assistance.

    Someone lit a fire under their ass. It's about time! My next car might be Ford. Never in my life have I thought to say that.

UNIX was not designed to stop you from doing stupid things, because that would also stop you from doing clever things. -- Doug Gwyn