Mozilla Issues Do-Not-Track Guide For Advertisers 74
angry tapir writes "Mozilla has issued a do not track field guide to encourage advertisers and publishers to implement do-not-track (DNT) functionality. The guide contains tutorials, case studies and sample code to illustrate how companies use the DNT technology. Mozilla aims to inspire developers, publishers and advertisers to adopt DNT and wants to put the control over Internet tracking into the hands of users. The browser maker wants to put a stop to behavioral targeting and pervasive tracking on the Web. The guide can be found here (PDF)."
Good on Mozilla! (Score:2, Insightful)
I think it's nice Mozilla is doing the right thing and leading by example. Now that they have explained HOW to do this, we'll know that everyone not doing it simply decided not to.
Not Likely... (Score:5, Insightful)
I would suspect that many advertisers will ignore the document because their cash cow is advertising. They want to be invasive. They want me the average consumer to see what they have to offer. What incentive is there for them to lose potential advertising revenue?
On a personal level I feel advertising agencies have been allow too many liberties and have invaded the lives of consumers way too much. I can't stand them. I'd like to see advertisements go away. But they won't, and even telling them "Don't Want" is not going to work. Look how well that worked for the Do Not Call registry. I still receive calls and every time I say...."I'm on the do not call list...." I don't even get the courtesy from them to remove my number they hang up faster than I can request to be removed from their list. This gives them the lame excuse "the customer did not ask to be removed....". They ignore the Do Not Call list.
Based on the above scenario, what makes me believe that an Ad company would follow the Do Not Track requests?
Re:Does anyone want to be tracked? (Score:4, Insightful)