Mozilla Issues Do-Not-Track Guide For Advertisers 74
angry tapir writes "Mozilla has issued a do not track field guide to encourage advertisers and publishers to implement do-not-track (DNT) functionality. The guide contains tutorials, case studies and sample code to illustrate how companies use the DNT technology. Mozilla aims to inspire developers, publishers and advertisers to adopt DNT and wants to put the control over Internet tracking into the hands of users. The browser maker wants to put a stop to behavioral targeting and pervasive tracking on the Web. The guide can be found here (PDF)."
Re:pretty confused about this (Score:4, Interesting)
I'm not confused at all about this: This is a joke. It gives a false sense of having accomplished something, which arguable makes everything worse.
In Germany, it's illegal to track personally identifiable info about your visitors you don't ABSOLUTELY need, much less keep it around (it can be argued you need to keep e.g. IP addresses it for a few days in case to be able to block attackers etc., but there isn't a lot of grey area). Sure, that still needs to be enforced, but at least that actually means something. Kinda like making rape illegal, instead of printing "please don't rape me" t-shirts. Geez.