Microsoft Goes In For Hadoop

Frankie70 writes that after more than three years, Microsoft has "finally learned to stop worrying and love Hadoop." Frankie70 excerpts from the linked Wired article: "Any aversion to Hadoop disappeared on Wednesday, when the company announced that it will integrate the platform with future versions of its relational database, SQL Server, and its platform cloud, Windows Azure, an online service for hosting and readily scaling applications. The company is now working to port the Hadoop platform to Windows."

Embrace. Extend. Extinguish.

[mrflash818]

"Those that do not learn from history are doomed to repeat it."

"Embrace, extend and extinguish,"[1] also known as "Embrace, extend and exterminate,"[2] is a phrase that the U.S. Department of Justice found[3] was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.

http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish [wikipedia.org]