Million Dollar Crowdturfing Industry Dupes Social Networks

New submitter bowlinearl writes "Three weeks ago Slashdot featured a story on the Chinese Water Army. A new study from researchers at UCSB delves even deeper into the problem of crowdturfing (full disclosure: I am one of the authors of the study). The study reveals that evil crowdsourcing services in China are a multi-million dollar industry, and that the number of jobs and the amount of money are growing exponentially. Hundreds of thousands of workers are involved, including a small contingent of career crowdturfers who each manage hundreds of accounts on social networks. The researchers observed the behavior of workers and the unwitting users who click on the generated spam by infiltrating the two largest crowdsourcing sites in China. However, crowdturfing isn't confined to China: the researchers discovered crowdsourcing sites in the U.S. that are 95% astroturf, as opposed to Amazon's Mechanical Turk, which actively polices itself, and is only 12% astroturf."

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Re:It's not like tv ads

[rust627]

For instance, the entry on the Sirius Cybernetics Corporation describes their marketing division as "a bunch of mindless jerks who will be the first against the wall when the revolution comes", with a footnote to the effect that the editors would welcome applications from anyone interested in taking over the post of robotics correspondent.

Thank you Douglas Adams

The fiery pit of boiling death is reserved for the lawyers .............

Re:Stop Making up New Words

[camperdave]

Yes, stop making up new words... and start using words we already have. It's not a "water army", it's a "navy".