US Watchdog Bans Photoshop Use In Cosmetics Ads 383
MrSeb writes "In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) — the advertising industry's self-regulating watchdog — has moved to ban the misleading use of photoshopping and enhanced post-production in cosmetics adverts. The ban stems from a Procter & Gamble (P&G) CoverGirl ad that photoshopped a model's eyelashes to exaggerate the effects of a mascara. There was a footnote in the ad's spiel about the photo being manipulated, but according to the director of the NAD, that simply isn't enough: 'You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then — in the mice type — have a disclosure that says "okay, not really."' The NAD ruled that the ad was unacceptable, and P&G has since discontinued it. The ruling goes one step further, though, and points out that 'professional styling, make-up, photography and the product's inherent covering and smoothing nature' should be enough, without adding Photoshop to the mix. The cosmetics industry is obviously a good starting point — but what if the ban leaks over to product photography (I'm looking at you, Burger King), video gameplay demos, or a photographer's own works?"
Re:Adobe eight times (Score:5, Informative)
The actual ruling uses terms such as "post production techniques" as the catch all term.
Young women don't need makeup.... (Score:5, Informative)
I do wear light makeup on special occasions, but during the week at work I just don't bother. I use a clear combo gel/powder with sunscreen called MagicX instead of foundation on "bad skin days." That's all I need, even though the cosmetic industry thinks I need to have twenty different products on my skin daily. I splurge on good lotions and night treatments, but because I do that, I don't need makeup - or photoshop - to have a nice looking face.
Re:Government Regulations Ruin My Business Model! (Score:5, Informative)
Re:I think we should ban cosmetics completely (Score:5, Informative)
You don't want to see me naked.
--
BMO "Have you ever seen a grown man naked?" - Airplane
Re:If they do this to food, it kills the industry (Score:5, Informative)
Fakes are only allowed for the food not being sold advertised.
Motor oil could be used as syrup when advertising pancakes, but not when advertising maple syrup.