from the making-the-internet-forget dept.
Velcroman1 writes "Worried about your online reputation? Let the Online Reputation Management buyer beware: The company that helps protect your reputation may have its own issues. Consider the case of Darren Meade, who in 2010 was working as interim CEO at a California company. In an effort to address a number of negative comments about both himself and his company online, his company hired Rexxfield, an ORM, also based in California. But Meade said he became concerned about the relationship with Rexxfield when he discovered the company wanted to sell illegal hacker code to scrub negative comments from the web — and planned a marketing campaign of fear based on the threat that it can wipe anyone offline. 'They called it Googlecide,' Meade said."
e-credibility: the non-guaranteeable likelihood that the electronic data
you're seeing is genuine rather than somebody's made-up crap.
- Karl Lehenbauer