waderoush writes "Google wants to 'organize the world's information,' but there isn't a marketplace or a category of knowledge it can organize without remaking it in the process. A case in point: public transportation. Largely outside the media spotlight, Google has wrought a quiet revolution over the last five years in the way commuters get schedule information for local buses and trains, and the way public transit agencies communicate with their riders. GTFS and GTFS-realtime, which Google invented, have become the de facto world standards for sharing transit data, and have opened up space for a whole ecosystem of third-party transit app developers. This in-depth article looks at the history of GTFS and Google's efforts to give people information (largely via their smartphones) that can help them plan their commutes on public transportation — and, not incidentally, drive a lot less."