An anonymous reader writes "While there is now the possibility of using 3D in the browser over WebGL, it is still hard for regular web developers to get 3D content into websites without being hardcore graphics programmers. XML3D, a project at the Intel Visual Computing Institute, tries to tackle that problem by having a very easy-to-use language as an extension of HTML5. The goal is to standardize it with the W3C. There are already modified Firefox and Chrome browsers that support XML3D natively. At Intel's Research Blog you can find a video on what shopping at an online store could soon look like. In the example, the user purchases a DSLR that can be fully interacted with in 3D, including attaching various lenses and an external flash."