timothy from the aesthetics-out-the-window dept.
AIFEX writes with a snippet from the BBC: "'Organisations wishing to buy web addresses ending in their brand names have until the end of Thursday to submit applications. For example, drinks giant Pepsi can apply for .pepsi, .gatorade or .tropicana as an alternative to existing suffixes such as .org or .com.'"
Asks AIFEX: "Does anyone else think this is absolutely ridiculous and defeats the logical hierarchy of current URLs?"
The use of anthropomorphic terminology when dealing with computing systems
is a symptom of professional immaturity.
-- Edsger Dijkstra