Gartner Buzzword Tracker Says "Cloud Computing" Still on Hype Wave

If you're sick of the term "cloud" to refer to pretty much anything on "the internet" and consider that phrase a symptom of useless MBA, PHB, PowerPoint talking points oozing where they don't belong, sorry — you'll probably have to endure it for a while yet. Nerval's Lobster writes that Gartner's 2012 Hype Cycle of Emerging Technologies says that "Cloud computing" (along with a few other terms, such as "Near Field Communication" and "media tablets") is not just alive but growing. "Gartner uses the report to monitor the rise, maturity and decline of certain terms and concepts, the better for corporate strategists and planners to predict how things will trend over the next few months or years. As part of the report, Gartner's analysts have built a Hype Cycle which positions technologies on a graph tracing their rise, overexposure, inevitable fall, and eventual rehabilitation as quiet, productive, well-integrated, thoroughly un-buzz-worthy technologies. Right now, Gartner views hybrid cloud computing, Big Data, crowdsourcing, and the 'Internet of Things' as on the rise, while private cloud computing, social analytics and the Bring Your Own Device (BYOD) phenomenon are coasting at the Peak of Inflated Expectations."

It's a good word...

[Charliemopps]

I kind of think "The cloud" at least in corporate terms, is entering a second life now. When it first came about, it was a lot of hype and nonsense. And I saw a lot of Execs getting excited about it and moving services to it. Over the years I've seen them realize the pitfalls of the services. Poor support, major security issues, unpredictable downtime relating to hardware issues we have no way of knowing about. But now I've seen it coming into it's own with the execs realizing that it IS good for some things. Your support site? Sure! Even if your whole company goes to shit it's still up. Your billing database? NOOOO...

Anyone remember

[sjames]

Way back when if we would just make our apps CORBA compliant they would all magically integrate with no human effort whatsoever? And then XML promised the same?

Now, apparently if we go with cloud computing, the desktops and LANs will magically maintain themselves for no discernible reason, apparently.

Words Mean Something

[Anonymous Coward]

Words mean something; they are shorthand labels that encapsulate concepts, so we don't have to spell everything out all the time.
For example:

Cloud Computing = Running your software and storing your data on a computer that you do not own and cannot control

So instead of boring my listener to death with "My business runs its software and stores its data on a computer we do not own and cannot control", I can simply say, "My business uses cloud computing."

Isn't that so much nicer?