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Why Klout's Social Influence Scores Are Nonsense 98

Posted by Soulskill
from the another-system-to-game dept.
jfruh writes "Klout is a new social media service that attempts to quantify how much 'influence' you have, based on your social media profile. Their metrics are bizarre — privacy blogger Dan Tynan has been rated as highly influential on the topic of cigars, despite having only smoked one, decades ago. Nevertheless, Klout scores have real-world consequences, with people deemed influential getting discounts on concert tickets or free access to airport VIP lounges (in hopes that they'll tweet about it, presumably)."
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Why Klout's Social Influence Scores Are Nonsense

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