Mannequins That Watch Shoppers 97
A reader writes with news of a creepy mannequin that watches you as you shop. From the article: "Benetton Group SpA is among fashion brands deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores. Retailers are introducing the EyeSee ... The 4,000-euro ($5,072) device has spurred shops to adjust window displays, store layouts and promotions to keep consumers walking in the door and spending. The EyeSee looks ordinary enough on the outside ... Inside, it's no dummy. A camera embedded in one eye feeds data into facial-recognition software like that used by police. It logs the age, gender, and race of passers-by. Demand for the device shows how retailers are turning to technology to help personalize their offers as growth slows in the $245 billion luxury goods industry. Bain & Co. predicts the luxury market will expand 5 percent in 2012, less than half last year's rate. 'It's a changing landscape but we're always going to be sensitive about respecting the customer's boundaries,' said spokesman Colin Johnson. ... Since the EyeSee doesn't store any images, retailers can use it as long as they have a closed-circuit television license."
Nothing new (Score:4, Insightful)
Retailers have used cameras hidden in mannequin eyes for over 20 years. And they have been using facial recognition on CCTV feeds since the technology became available to them. This just puts the two products together inside one package.