Trailrunner7 writes "Malicious apps have emerged as perhaps the most serious threat to mobile devices at the moment, and the major players, such as Apple and Google, have tried several different methods of preventing them from getting into their app stores and into the hands of users. Now, Google is taking one more step with the launch of a new service called the Private Channel for Google Apps, which gives enterprises and other organizations the ability to create private app stores and control the apps their users can download. Private Channel is essentially a way for organizations to stand up their own miniature app stores inside of Google Play--the main app store for Android devices--and publish apps to it. That gives these organizations the ability to point their users directly to the apps they want users to download for their Android devices. The new service will include some of the security features built into Google Play, most notably the anti-malware system and the ability to authenticate users."