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Instagram User Drop Claims Overblown 49

Posted by Soulskill
from the don't-let-facts-get-in-the-way-of-a-good-dogpile dept.
Nerval's Lobster writes "When AppData first posted a graph showing a 25 percent drop in Instagram's daily active users, it sparked a flurry of discussion online—much of it focused on the recent controversy over the photo-sharing service's Terms of Use. The New York Post, for example, blamed the dip on a 'revolt' among Instagram users incensed over changes in the Terms of Use, including new legalese that some interpreted as blanket permission for the service to start selling user photos to advertisers. But a new statement from AppData, which tracks app traffic, suggests there's another cause behind the dip in daily active users: the season. 'The decline in Facebook-connected daily active users began closer to Christmas, not immediately after the proposed policy changes,' read a statement the firm sent to The Wall Street Journal. 'The drop between Dec. 24 and 25 seems likely to be related to the holiday, during which time people are traveling and otherwise have different routines than usual.'" It's also possible (likely, even) that there's no loss of users at all. AppData only checks a subset of Instagram users, and the photo-sharing site itself has said the data represented there is not accurate. Another article points out that several other Facebook-related services showed significant drops, according to AppData, which could suggests a problem with the entire platform or with the data gathering methods.
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Instagram User Drop Claims Overblown

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