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Adobe's Strange Software Giveaway: Goof, Or Clever Marketing? 385

Posted by timothy
from the all-leaks-look-like-plants dept.
dryriver writes "Yesterday, Adobe put up a mysterious webpage from which its now seven-year-old CS2 line of products (Photoshop, Illustrator, InDesign, Acrobat, Premiere and others) could be freely downloaded by anyone. The page even included valid serial numbers that will unlock the CS2 apps for anyone who wants to. This strange 'giveaways' page at Adobe.com quickly went viral on the internet after a few tech bloggers reported on it. An Adobe spokesman said initially that the CS2 downloads are for existing owners of Adobe CS2 software only, who may not be able to activate their software anymore, due to the CS2 activation servers having been shut down by Adobe. But the internet at large took this webpage as meaning 'Free Adobe CS2 Software for Everyone,' which was probably not what Adobe had in mind. It seems that at this point, hundreds of thousands of people have downloaded their 'free' CS2 products and installed them, and started using them. So Adobe is in a bit of a PR pinch now because of this — Do you tell all the thousands of people who have downloaded CS2 products in the last 48 hours that 'you cannot use these products without paying us'? Or do you accept that hundreds of thousands of people now have free access to seven year old Adobe CS2 products, and try to encourage some of them to 'upgrade to the new CS6 products'?"
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Adobe's Strange Software Giveaway: Goof, Or Clever Marketing?

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