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No "Ungoogleable" In Swedish Lexicon, Thanks to Google 207

jfruh writes "The Swedish Language Council is a semi-official, government funded body that regulates, cultivates, and tracks changes to the Swedish language. Every year it releases a list of new words that have crept into Swedish, and one of 2012's entries was 'ogooglebar' — 'ungoogleable,' meaning something that can't be found with a search engine. After Google demanded that the definition be changed and the Council add a disclaimer about Google's trademark, the Council has instead decided to remove the word from the list altogether."
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No "Ungoogleable" In Swedish Lexicon, Thanks to Google

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  • by Anonymous Coward on Tuesday March 26, 2013 @12:07PM (#43281783)

    I feel I should set up Social Contract, Inc. and remove that term from the dictionary. It does seem to have lost all meaning after all.

    Google, you're cunts.

  • Re:A paradox? (Score:5, Insightful)

    by MightyYar ( 622222 ) on Tuesday March 26, 2013 @12:21PM (#43281983)

    Google would LOVE the free publicity from all of this: "Our product is so popular that we have to fight prevent dictionaries from including it! Bing doesn't have this problem."

    The way trademark law works, you have to fight very hard to keep the word from becoming generic or you lose the trademark. Google is doing what any rational trademark holder would do.

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