Google Now Serves 25% of North American Internet Traffic

sturgeon writes "Wired Magazine claims today that Google is now 25% of the North American traffic with a mostly unreported (and rapidly expanding), massive deployment of edge caching servers in almost every Internet provider around the world. Whether users are directly using a Google service (i.e. search, YouTube) or the devices are automatically sending data (e.g. Google Analytics, updates), the majority of end devices around the world will now send traffic to Google server during the course of an average day. It looks like Wired based their story on a report from cloud analytics and network management company DeepField."

Blame ISPs

[Anonymous Coward]

Can you imagine the explosion in Internet traffic if ISP customers were allowed to host servers?

Let me ask this question:

[bogaboga]

Google is now 25% of the North American traffic...

I have never been a CEO, an probably will never be, but what I wanted to know is what exactly goes on in a CEO's mind (say Steve Ballmer), once a statistic/detail like this is outed.

What really goes on in a mind like his?

Re:Blame ISPs

[jdogalt]

Can you imagine the explosion in Internet traffic if ISP customers were allowed to host servers?

Why Yes! Thank you for bringing it up in the first post. Go ahead and follow this rabbit trail if you are more interested in the situation-

http://slashdot.org/comments.pl?sid=3929983&cid=44170993 [slashdot.org]

I've used the fact that GoogleFiber was my first ISP choice involving IPv6 to press a new novel interpretation of NetworkNeutrality. It seems to be going somewhere. ComIntercept(FCC->Google):

"The enclosed informal complaint, dated September 1, 2012, has been filed with the Commission by Douglas McClendon against Google pursuant to section 1.41 of Comissions's Rules, 47 C.F.R. // 1.41. Also attached is Mr. McClendon's October 24, 2012 complaint forwarded to the FCC by the Kansas Office of the Attorney General. Mr. McClendon asserts that Google's policy prohibiting use of its fixed broadband internet service (Google Fiber connection) to host any type of server violates the Open Internet Order, FCC 10-201, and the Commission's rules at 47 C.F.R. // 8.1-11.

We are forwarding a copy of the informal complaint so that you may satisfy or answer the informal complaint based on a thorough review of all relevant records and other information. You should respond in writing specifically and comprehensively to all material allegations raised in the informal complaint, being sure not to include the specifics of any confidential settlement discussions. ...

Your written response to the informal complaint must be filed with the Commission contact listed below by U.S. mail and e-mail by July 29, 2013. On that same day, you must mail and e-mail your response to Douglas McClendon.

The parties shall retain all records that may be relevant to the informal complaint until final Commission disposition of the informal complaint or of any formal complaint that may arise from this matter. See 47 C.F.R. //1.812-17. (seriously, can't I and Google just depend on the NSA's backups of our records? :)

Failure of any person to answer any lawful Commission inquiry is considered a misdemeanor punishable by a fine... ... ...

http://cloudsession.com/dawg/downloads/misc/mcclendon_notice_of_informal_complaint.pdf [cloudsession.com] [cloudsession.com]
http://cloudsession.com/dawg/downloads/misc/mcclendon_oct24_2012_complaint.pdf [cloudsession.com] [cloudsession.com]

This represents Google getting 'served' this week, my form 2000F 'informal' 53 page complaint that suggests that NetNeutrality provides protections against ISP blocking to my home servers as well as to Skype's. Google has been compelled by the government to respond to me on July 29th. GoogleFiber's 'evil' terms of service prohibit hosting any kind of server without prior written permission against your residential connection. And zero transparency for any alternate server-allowed plan rates, or what kinds of reasons they might use to disallow a requested written permission (which is laughable as the FCC 10-201 NetNeutrality document goes out of it's way to laud Tim Berner Lee's invention of the web atop tcp/ip, specifically, without having to have gotten any permission from any government or network provider)

I forwarded the documents to [e-mail] and requested any insight he might have into the matter. I got an email response (theoretically perhaps spoofed) that read "Thanks.\n\nGood Luck."