New submitter gwstuff writes "Last year, Google filed applications for about 100 top level domains. These included .app, .cloud and .lol, but perhaps most prominently .search, which they had requested to operate as a 'dotless' domain. [Friday], ICANN gave their verdict on the idea that would make this URL valid : NO. Here is the formal announcement, and a related Slashdot story from last year. So that's that. But it may still be granted the rights for the remaining 100. Is prime dot-com real estate going to become a thing of the past?"