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Researchers Show How Easy It Is To Manipulate Online Opinions 115

jcatcw writes "A recent study shows that a single random up-vote, randomly chosen, created a herding behavior in ratings that resulted in a 25% increase in the ratings but the negative manipulation had no effect. An intuitive explanation for this asymmetry is that we tend to go along with the positive opinions of others, but we tend to be skeptical of the negative opinions of others, and so we go in and correct what we think is an injustice. The third major result was that these effects varied by topic. So in business and society, culture, politics, we found substantial susceptibility to positive herding, whereas in general news, economics, IT, we found no such herding effects in the positive or negative direction."
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Researchers Show How Easy It Is To Manipulate Online Opinions

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  • OK (Score:4, Interesting)

    by Anonymous Coward on Wednesday October 02, 2013 @07:46PM (#45020735)

    I agree with that.

  • by techno-vampire ( 666512 ) on Wednesday October 02, 2013 @07:57PM (#45020815) Homepage
    When I have mod points, I look for posts that haven't been moderated at all. I figure that once a post's been modded up, there are lots of people who will mod it up further, if appropriate (or just from the herd instinct) so I save my points for posts that haven't been noticed before.
  • Re:OK (Score:0, Interesting)

    by Anonymous Coward on Wednesday October 02, 2013 @07:58PM (#45020831)

    +1
     

  • obvious (Score:4, Interesting)

    by MondoGordo ( 2277808 ) on Wednesday October 02, 2013 @07:58PM (#45020833)
    People are more easily swayed by opinions in subjective areas, culture, politics, business than in objective ones, news, IT, science. How obvious can a study be?
  • Brain dump summary (Score:5, Interesting)

    by steelfood ( 895457 ) on Wednesday October 02, 2013 @08:00PM (#45020845)

    Is it just me, or has there recently been a rash of poorly-edited summaries that have been nothing more than a brain dump of the submitter? Like dupes, it used to happen occasionally, but now it's at least once or twice a day.

    That aside, a story about the psychology of online feedback on Slashdot. What could possibly go wrong...

  • by Anonymous Coward on Wednesday October 02, 2013 @08:50PM (#45021229)

    Moderators shouldn't have complete freedom in choosing which comments to moderate. In each discussion, they should be given a random sampling of comments from which to choose, and not just those high enough to pass the browsing threshold. Then every comment would have an equal chance.

  • by girlintraining ( 1395911 ) on Thursday October 03, 2013 @01:31PM (#45026965)

    Sometimes you say some pretty heavily debated shit. No doubt burning your karma to the ground.

    You don't learn how to make comments that are "great and insightful constructed logically" by avoiding heavily debated positions. I reply to anyone, even anonymous cowards, if I think they have a point. Many a time I have played devil's advocate, arguing with someone whose position I agree with, because I felt their argument was sub-par. Arriving at the right conclusion for the wrong reasons to me is no different than reaching the wrong conclusion -- you should have a solid argument regardless of what side you're on.

    I count amongst my friends conservatives and liberals alike, and frequently debate both of them to the point both think I'm on the other team. But it's more important to me that people think critically about their own values and positions and have good reasons for holding to them, than that they agree with me. For example, there's a lot of things Apple does right -- they have spent a LOT of time, money, and effort, on making a simple and intuitive UI for many of their products. This is a solid point in Apple's favor. But they also have used slave labor to produce those products, the work atmosphere even here in the United States has been described as toxic, and they have a very aggressive legal department to protect their overpriced products. Those are all things in the negative. Does that mean that the product might be so good that we can ignore all these things? Quite possibly, if you value that enough. In which case, that's fine -- if that is what you place a premium on, that's a totally valid position. But if you think that all comes at too high of a cost, that's a valid position too. I can see it going both ways -- but saying that Apple has none of those negative qualities, while embracing the good qualities, is a cognitive error, and I will come down on you like a bag of bricks for it.

    I find it more important for people to be able to critically reason out why they hold the positions they do, than which position they hold. This means that yeah, I get into heavily debated areas and get modbombed for it... but I'm okay with that too. They may be punitively -1'ing me, but I hope that, despite their anger, I at least made them think about something they hadn't considered... even if they won't admit it.

All seems condemned in the long run to approximate a state akin to Gaussian noise. -- James Martin

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