cagraham writes "According to TechCrunch, Facebook and Cisco are now expanding their joint "Facebook Wifi" program nationwide. The service directs customers who connect to a store's wifi to a landing page where they are encouraged to "check-in" to the business in order to be connected. While users can currently opt out of this and still be connected, the "skip this" button is noticeably difficult to find. The free software integrates with businesses existing routers and providers. Facebook provides reports to participating businesses as well, complete with anonymized aggregate data on the demographics of the customers who checked-in."