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Networking The Internet IT

Coca-Cola Reserves a Massive Range of MAC Addresses 371

An anonymous reader writes "GNU MacChanger's developer has found by chance that The Coca-Cola company got a range of MAC addresses allocated at the OUI, the IEEE Registration Authority in charge of managing the MAC addresses spectrum. What would Coca-Cola want around 16 million MAC addresses reserved? What are they planning to use them for? Could this part of a strategy around the Internet-of-things concept?"
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Coca-Cola Reserves a Massive Range of MAC Addresses

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  • by Anonymous Coward on Thursday January 02, 2014 @01:21PM (#45847143)

    Or maybe vending machines. Also, vending machines.

  • by MightyYar ( 622222 ) on Thursday January 02, 2014 @01:41PM (#45847397)

    Don't piss him off, or he'll show you the back of his right envelope.

  • by Anonymous Coward on Thursday January 02, 2014 @01:45PM (#45847453)

    vending machines....there's got to be a use for the unsold ARM processors that were intended for last year's tablets.

  • by JustOK ( 667959 ) on Thursday January 02, 2014 @01:52PM (#45847549) Journal
    and 288 is too gross.
  • by paiute ( 550198 ) on Thursday January 02, 2014 @02:11PM (#45847783)
    GREETINGS, COCA-COLA CUSTOMER! PLEASE INSERT YOUR CREDIT OR DEBIT CARD TO GET STARTED WITH YOUR PURCHASE OF A DELICIOUS COCA-COLA PRODUCT.
    Uh - can't I just put in some quarters?
    I AM AN INTELLIGENT INTERNET-CONNECTED VENDING WORKSTATION. I DISPENSE DELICIOUS COCA-COLA PRODUCTS, CHANGE YOUR FACEBOOK STATUS TO 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', LIKE THE COCA-COLA COMPANY, TWEET 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', SEND A PHOTO OF YOU OPENING YOUR COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT TO SNAPCHAT -
    Okay, okay! Here's my Visa card.
    THE VISA CARD ISSUER IS REPLYING THAT THERE IS SUSPICIOUS ACTIVITY ON THIS CARD. IT WAS USED TO MAKE A PURCHASE IN THE AMOUNT OF FORTY-FIVE DOLLARS AND ZERO FIVE CENTS IN SEATTLE, WASHINGTON, FAR FROM THE ZIPCODE ON YOUR BILLING ADDRESS.
    Yeah, I bought something off of Amazon - Oh, nevermind... here's another card.
    WHAT IS THE PIN FOR THIS CARD?
    7734
    THAT PIN IS NOT RECOGNIZED FOR THIS DEBIT CARD.
    It's not a debit card. It's an ATM card.
    I CANNOT ACCEPT ATM CARDS DUE TO FEDERAL BANKING REGULATIONS. PLEASE INSERT A DEBIT CARD.
    I don't use a debit card. They don't protect my account. It could be stolen and all the money in my account - Oh, nevermind. Do you take dollar bills?
    I AM AN INTELLIGENT INTERNET-CONNECTED VENDING WORKSTATION. I DISPENSE DELICIOUS COCA-COLA PRODUCTS, CHANGE YOUR FACEBOOK STATUS TO 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', LIKE THE COCA-COLA COMPANY, TWEET 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', SEND A PHOTO OF YOU-
    I know! I know! You already said that! You don't accept any cash at all?
    DO YOU HAVE A PAYPAL ACCOUNT?
    Yes, unfortunately I do.
    PLEASE ENTER YOUR NAME AND BILLING ADDRESS ON YOUR PAYPAL ACCOUNT. PRESS THE GREEN 'I ACCEPT AND AGREE' BUTTON ON THE TOUCHSCREEN AND YOUR FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT WILL BE BILLED TO YOUR PAYPAL ACCOUNT.
    Okay...I guess...
    THANK YOU FOR SELECTING COCA-COLA. YOUR BEVERAGE WILL BE DISPENSED SHORTLY...WAITING FOR GOOGLE ANALYTICS....LOADING...CONNECTING TO FACEBOOK.API....WAITING...LOADING...
    Forget it. I should be dieting anyway.
    YOU HAVE PUSHED THE RED 'CANCEL TRANSACTION' BUTTON. ARE YOU SURE?
    Yes, I don't want a Coke anymore. Besides, I can't figure out a way to buy one even if I still did.
    DO YOU HAVE A BITCOIN WALLET?
    Look - it's starting to snow. I am going to go over and scrape some together and let it melt in my mouth. Do you want some?
    WOULD YOU BE WILLING TO TAKE A SHORT FIVE MINUTE SURVEY REGARDING OUR INTERACTION TODAY? YOU WILL BE ENTERED IN A DRAWING TO WIN FIFTY DOLLARS WORTH OF COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT...
  • by cayenne8 ( 626475 ) on Thursday January 02, 2014 @02:15PM (#45847829) Homepage Journal
    This is for a new ad campaign, and I can hear the new jingle now:

    "I'd like to teach the world to ping...in perfect harmony...."

  • Re:Not cans (Score:5, Funny)

    by Anonymous Coward on Thursday January 02, 2014 @02:23PM (#45847939)

    In the coin slut?

  • by Anonymous Coward on Thursday January 02, 2014 @02:25PM (#45847955)

    It's a trademark thing. They just wanted MAC addresses starting with C0:CA:C0:1A.

  • Re:Not cans (Score:5, Funny)

    by mrbluejello ( 189775 ) on Thursday January 02, 2014 @02:25PM (#45847959)

    Make it hail!

  • Re:Not cans (Score:4, Funny)

    by Anonymous Coward on Thursday January 02, 2014 @02:30PM (#45848017)

    Where do you put $1 coins when at the strip club?

    In the slot?

  • by Tokolosh ( 1256448 ) on Thursday January 02, 2014 @02:34PM (#45848091)

    All I wanted was a cup of tea.

  • Re:Not cans (Score:5, Funny)

    by ApplePy ( 2703131 ) on Thursday January 02, 2014 @10:03PM (#45852953)

    When I visit the States, I definitely wish they were coins.

    You are welcome to holiday in any of the other 200+ countries.

    Meanwhile, the very dumbest of the bottom of the barrel of humanity here (inner-city youths, illegal immigrants, etc) manages to visually separate Benjamins from singles, and they can't even post on Slashdot. Pretty much everyone knows that 100 > 50 > 20 > 10, etc.; those being the numbers that are clearly marked multiple times on every bill.

    So... WTF is your malfunction?

    And, just for good measure --

    Your currency is ridiculously annoying.

    Your beer sucks.

  • Re:Not cans (Score:4, Funny)

    by DarwinSurvivor ( 1752106 ) on Friday January 03, 2014 @01:50AM (#45854019)

    Your beer sucks.

    Try our water, it should taste more familiar.

The key elements in human thinking are not numbers but labels of fuzzy sets. -- L. Zadeh

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