umdenken points out that the first batch of generic Top Level Domains
will go live within the next several days
, including .bike
, and .ventures
. (Early access began Jan. 29th.) ICANN CEO Fadi Chehade says there is currently huge demand for ICANN to reopen their program to let companies run their own gTLD
. He said, "Many, many brands and many, many communities didn't know about the GTLD program. I get significant amounts of questions about when can we open the next round, because certainly there is a bit of angst that if Canon [who applied for the .canon gTLD] uses this to do an incredible mass customization campaign to win users to their product, I'm sure the brand next to them will say "Why aren't we doing this?" So I do believe this will snowball
. But many will find a .com or whatever they have now will be good enough, and I believe that one excludes the other." He also said the $185,000 price tag to do so is likely to drop.