umdenken points out that the first batch of generic Top Level Domains will go live within the next several days, including .bike, .guru, .clothing, .holdings, .singles, .plumbing, and .ventures. (Early access began Jan. 29th.) ICANN CEO Fadi Chehade says there is currently huge demand for ICANN to reopen their program to let companies run their own gTLD. He said, "Many, many brands and many, many communities didn't know about the GTLD program. I get significant amounts of questions about when can we open the next round, because certainly there is a bit of angst that if Canon [who applied for the .canon gTLD] uses this to do an incredible mass customization campaign to win users to their product, I'm sure the brand next to them will say "Why aren't we doing this?" So I do believe this will snowball. But many will find a .com or whatever they have now will be good enough, and I believe that one excludes the other." He also said the $185,000 price tag to do so is likely to drop.