cartechboy writes "What do you do when you're the first to market with a mainstream item, and yet the competition seems to be a hotter commodity? Naturally you do your homework. That's exactly what Nissan is doing. With disappointing sales of its Leaf electric car, Nissan is doing the smart thing and talking to Tesla owners about their cars. One would assume this is in hopes of understanding how to better compete with the popular Silicon Valley upstart. The brand sent an email to Sacramento-area Model S owners with four elements ranging from general information and a web-based survey to asking owners to keep a driving diary and to come in for in-person interviews with Nissan staff. The question is: Is Nissan trying to get feedback on its marketplace and competition, or is the brand looking at either offering an electric car with longer range or planning to challenge Tesla with an upper end plug-in electric car?"