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Television Transportation

College Grads Create Fake Tesla Commercial That Elon Musk Loves 100

Posted by samzenpus
from the best-resume dept.
cartechboy (2660665) writes "Two University of Southern California grads were looking to start a digital content company so they decided to roll the dice and create a home-made (but incredibly professional looking) television commercial for Tesla — just to see if they could get some attention for it. Well, apparently, mission accomplished. R.J. Collins and James Khabushani took $1,500 and created a 60-second Tesla 'faux-mercial' dubbed 'Modern Spaceship' that is well, pretty good. Elon Musk noticed, tweeted it and has helped the thing go viral."
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College Grads Create Fake Tesla Commercial That Elon Musk Loves

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  • Cute commercial. The "warp" effect when he is inside the car is totally from Stargate/Early SG1 :) http://www.youtube.com/watch?v... [youtube.com]
  • Lemme posit this... (Score:5, Interesting)

    by QuietLagoon (813062) on Thursday March 20, 2014 @07:39PM (#46539807)
    If the car commercials I have to suffer through on my TV were half as good as this "amateur" commercial, would I fast-forward my TiVo to skip the commercials?

    .
    My answer: no.

    This is an enjoyable commercial.

    Question: why cannot the "professional" commercial makers do this sort of thing? Why are current car commercials always screaming at me?

    • by rodrigoandrade (713371) on Thursday March 20, 2014 @07:59PM (#46539891)
      <i>Question: why cannot the "professional" commercial makers do this sort of thing? Why are current car commercials always screaming at me?</i>

      Because, when it comes to car commercials, ad agencies are bound by so many rules and regulations regarding depictions of reckless driving and such things that it becomes almost impossible tp create a cool car commercial without running the risk of going to court over it (both the ad agency AND car manufacturer).

      These kids are not bound by such ass backwards rules, thanks goodness.

      An the car ads that scream at you are from dealerships, not manufacturers. I still remember JOE MYERS FORD (Houston, TX dealership) ad screaming in my ears despite not having seen it in over 10 years.
      • by Anonymous Coward

        So, ten years after the fact, you still remember the name "Joe Myers Ford"? Sounds like those ads succeeded in creating brand awareness.

        • by EmperorArthur (1113223) on Thursday March 20, 2014 @10:53PM (#46540633)

          So, ten years after the fact, you still remember the name "Joe Myers Ford"? Sounds like those ads succeeded in creating brand awareness.

          Yes, but that's only a good thing if you subscribe to the notion of "all publicity is good publicity." In many cases the ad can do the opposite of what you want. Ex. People who remember Dr Pepper because "not for women."

          • by BitZtream (692029)

            Ex. People who remember Dr Pepper because "not for women."

            Other than you, who remembers THAT? I don't even think Dr Pepper does.

      • by ZiakII (829432) on Thursday March 20, 2014 @11:12PM (#46540703)
        Because, when it comes to car commercials, ad agencies are bound by so many rules and regulations regarding depictions of reckless driving and such things that it becomes almost impossible tp create a cool car commercial without running the risk of going to court over it (both the ad agency AND car manufacturer).

        What the hell are you talking about.... I just watched a car commercial where a woman jumped on top of a moving train with a car. [youtube.com]
        • by Anonymous Coward

          The words do not exist that would allow me to express how much I loathe that commercial.

        • by AmiMoJo (196126) *

          As usual it's not as simple as Slashdot would like to think it is. In the case of a woman driving a car off a train it is clearly the kind of thing you would see in an action movie and not likely to be copied by anyone actually allowed to drive a car.

          The problem is with actions that look reasonable but which need to be done with care and attention. Say they want to advertise the traffic data feature of the built in sat-nav by showing the driver being presenting with an alternative route and touching the but

      • by Mr Z (6791)

        Because, when it comes to car commercials, ad agencies are bound by so many rules and regulations regarding depictions of reckless driving and such things that it becomes almost impossible tp create a cool car commercial without running the risk of going to court over it (both the ad agency AND car manufacturer).

        And yet, this commercial had zero driving at all!

      • by cellocgw (617879)

        Question: why cannot the "professional" commercial makers do this sort of thing? Why are current car commercials always screaming at me?

        Because, when it comes to car commercials, ad agencies are bound by so many rules and regulations regarding depictions of reckless driving and such things that it becomes almost impossible tp create a cool car commercial without running the risk of going to court over it (both the ad agency AND car manufacturer).

        RU serious? Have you not seen the electric car flying over buildings, or the (Hyundai?) sedan flying up a ramp, landing on an elevated commuter train, then jumping into the parking lot?

    • by 140Mandak262Jamuna (970587) on Thursday March 20, 2014 @08:06PM (#46539925) Journal
      Let us say we get to break whatever you are doing and force you to watch this very interesting and enjoyable commercial, some three or four times a day, for about two weeks at a stretch at the end of every quarter. Would you still be so kind to them. Even the most interesting, entertaining, information packed commercial starts grating on your nerves after the sixth or tenth repeat.
      • You raise a valid point.

        .
        Yes, the "saturation" aspect of commercial buys is also an issue.

        A local radio station, 107.1 The Peak [1071thepeak.com] suffers from this very malady.

        For some reason, they think it is good to play the same commercial once an hour, every hour, 24/7, for weeks at a time.

        It numbs the mind.

        Yes, you raise a valid point. Thanks.

      • Agreed: watching this a small number of times is OK, after that it grates. However: if these guys can produce the ads for $1,500 then the car company could afford to have many of them, all different; that would retain interest. If the series of adverts told some sort of story people would look forwards to them and maybe actively watch them.

        • by CastrTroy (595695)
          I imagine it only costs out to $1500 if your time is free. If Tesla or any other car company wanted to make commercials, they would have to pay actors, writers, camera operators, and a plethora of other people. Its one thing to get a single commercial for free, but if you want a whole series, people are gonna want to get paid.
    • by MacTO (1161105) on Thursday March 20, 2014 @08:34PM (#46540053)

      The big reason: you aren't in the target demographic for TV commercials. I suspect that you would find the advertising in a trade publication that interests you similarly interesting, because you would be in the target demographic.

      Time is another consideration. This is a 1 minute commercial, so they have time to "tell a story". I'm pretty sure that most commercials are 30 seconds, and even 15 seconds, in length. That's barely enough time to get a person's attention and blurt out your product name.

    • by alexhs (877055) on Thursday March 20, 2014 @08:44PM (#46540083) Homepage Journal

      Question: why cannot the "professional" commercial makers do this sort of thing?

      They do. For example: The Force: Volkswagen Commercial [youtu.be]

    • Would you still not skip it when you've see it 37 times?

      (or say 2nd or 3rd time in the previous 10 minutes while say browsing a news site, and it plays for 30 seconds before the video you're trying to watch...?)

    • The real problem I have with commercials is just that they repeat so many times. Could you watch that commercial 500 times and still enjoy it?
      • I see now that a bunch of other people have said the same thing already, so let's pretend the above duplicate is to illustrate how annoying repetition is.
    • by gl4ss (559668)

      well...

      the good commercials they don't have to put on tv. you'll go look for them anyways.

      like the honda rube goldberg commercial or the bmw shorts.

    • by aliquis (678370)

      This one (the Tesla one) was cool. The problem I would have with it is that the car experience of course will be nothing like that space experience :), cool ad none the less.

      I like this one from SAAB:
      https://www.youtube.com/watch?... [youtube.com]

    • Commercials can be funny as hell, even if you've seen them before. I still enjoy these older ones from a Dutch insurance firm:
      http://www.youtube.com/watch?v... [youtube.com] (The 2 guys getting out of the car at the end are father & son Moszkowicz, the country's infamous top lawyers).
      http://www.youtube.com/watch?v... [youtube.com]
      http://www.youtube.com/watch?v... [youtube.com]
  • Fake? (Score:5, Insightful)

    by Dan East (318230) on Thursday March 20, 2014 @07:45PM (#46539831) Homepage Journal

    It's not a fake commercial. It's a real commercial. They just made it without having been asked or paid.

  • We were coming back from dinner and it was on a trailer being towed by a white truck with Tesla stenciled on the side. It was a grey Model S with a roof rack.

    Some lucky dog right in our neighborhood getting their delivery today. I bet they're excited.

  • by Freshly Exhumed (105597) on Thursday March 20, 2014 @07:49PM (#46539849) Homepage

    Should have ended with "See your New Jersey Tesla dealer today!"

  • by savuporo (658486) on Thursday March 20, 2014 @07:52PM (#46539863)

    Doing something like this for free for a company is one of the best ways to get hired.

  • by Anonymous Coward

    Of course if you have a big dick you don't need one.

  • I wonder if these guys really have no connection to Tesla in any way.

    • Re:Nice viral video (Score:4, Interesting)

      by PPH (736903) on Thursday March 20, 2014 @08:33PM (#46540047)

      Do you mean now, or when they produced this commercial?

      I don't have a problem with this particular ad, but I can see a problem. Commercial speech [wikipedia.org] is subject to more and different laws and restrictions than 'free speech'. I can see a situation arising when an unsolicited ad is produced by an independent group making unsubstantiated claims about some product. The FTC steps in, but can't touch the manufacturer because they didn't produce the ad or pay for it. The volunteers aren't subject to the same restrictions as the manufacturer or its agents, so broader free speech rules apply.

      Watch to see if the amateur producers don't suddenly have Teslas parked in their garage.

      • Re:Nice viral video (Score:5, Informative)

        by Teancum (67324) <robert_horning@ n e tzero.net> on Thursday March 20, 2014 @10:57PM (#46540643) Homepage Journal

        This is a very common kind of thing done in most college film schools, where students are encouraged to make a commercial about some product that they like and promote it as if they were hired by that company. I had a rather progressive high school where I did that as a high school junior for a television communications class.

        Really, it isn't that big of a deal. If the company itself picks up the commercial and runs it as if it was their own, that is where the FTC gets real nasty.

        The other thing to worry about is that these guys posted the video on YouTube. Technically Tesla could yank the commercial as a violation of their trademark, and I suppose if it was misleading or doing something to ruin their reputation, they certainly could send in a DMCA request to YouTube and cause the commercial to be pulled. On the other hand, if it is this good, it is free advertising for them and generates buzz with a whole lot of people seeing their products in positive light, so it generally is a win-win situation for companies to support

        • by Anonymous Coward

          DMCA is for copright, not trademarks. Any lawyer who abuses DMCA request for the case you described, sets himself up for perjury.

          • by Teancum (67324)

            DMCA is for copright, not trademarks. Any lawyer who abuses DMCA request for the case you described, sets himself up for perjury.

            Hopefully a competent lawyer would be able to make that subtle distinction in terms of the exact provision of law that they are using to issue a complaint. You can still send a cease & desist request for trademark violations, which on YouTube would be with the same interface and e-mail submission tools that are used for DMCA requests.

            The net effect is the same in either case, as the video is removed pending your counter-complaint to have the video put back up and fighting in a federal court room if the

    • by Dan East (318230)

      What are you talking about? Tesla didn't pay them a cent to make this video. I hear they do like their new Roadsters though.

  • by Krishnoid (984597) on Thursday March 20, 2014 @08:12PM (#46539957) Journal

    I just realized that the shared definition of a 'fake' commercial is that it was produced by someone not hired by the product manufacturer. It no longer means one that involves special effects, and hasn't for some time.

  • work on real ones as part of class but some HR people pass them over as it's only 2 years but you know more then the 4 year guys

  • by Anonymous Coward

    Trunk monkeys

    http://www.youtube.com/watch?v=8avOiTUcD4Y

  • It was a little corny and copycat, but it had a great ending.

  • by the_other_chewey (1119125) on Thursday March 20, 2014 @10:47PM (#46540619)
    Instead of linking to some site linking to or embedding the ad from youtube,
    here's the actual youtube link [youtube.com].
  • Any real car company would have 5 minutes of disclaimers:

    Car Cannot Fly.
    Do not allow children to drive car.
    No children were harmed in the making of this commercial.
    Caution, do not look directly at the sun.
    etc
    etc
    etc
    • Ya, your right. It's a shame that the pharmacuticals already have the commerical slots taken. But I think Elon should run this ad in New Jersey...
  • Go UCLA, and any team that plays USC. XD

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