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Transportation Software

Driver Study: People Want Fewer Embedded Apps, Just Essentials That Work Easily 148

Posted by Soulskill
from the good-news-for-apple dept.
Lucas123 writes 'A study released at the Telematics Detroit 2014 conference revealed the obvious: Most people don't want more distracting embedded apps in their cars; they just want essential apps like navigation and music to be intuitive to use and reliable. Part of the study involved a focus group of 46 people who were asked to evaluate infotainment systems from three luxury car makers and four "mass consumer" car makers. The drivers were asked to do three things: Navigate home, find a pizza shop and find a radio station. Only 40% were able to complete all three tasks. Not surprisingly, the highest rated infotainment system was Tesla because its icons were "large" and it was easy to figure out.'
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Driver Study: People Want Fewer Embedded Apps, Just Essentials That Work Easily

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