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Sparse's Story Illustrates the Potholes Faced By Hardware Start-Ups 103

Posted by timothy
from the oh-you-wanted-them-in-black? dept.
waderoush (1271548) writes "Hardware is Silicon Valley's new religion. Bits and atoms aren't so different after all, the creed goes; just as the cost and complexity of starting a software company has drastically declined over the last decade, it's now becoming much cheaper and easier to start companies that make physical things. But talk to almost any real hardware company, and you'll discover that the promised land is still some distance away. Sparse, a San Francisco product design startup, learned that the hard way. The company raised $66,000 on Kickstarter for its uber-cool theft-proof bicycle lights, but it took more than a year to deliver the first units to backers, thanks to a string of unforeseen manufacturing and supply-chain snafus. 'We had all the t's crossed and all the i's dotted and still there was a big daily surprise,' says industrial designer Colin Owen, Sparse's co-founder and CEO. Today Sparse is shipping and profitable, with a vision to 'change the face of mobility' for urban cyclists, but its story illustrates just how high the bar still is for aspiring hardware entrepreneurs. Says Owen: 'I wish there was more of a handbook for these things, but the biggest hiccups were very localized and unpredictable.'"
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Sparse's Story Illustrates the Potholes Faced By Hardware Start-Ups

Comments Filter:
  • Re:One year (Score:2, Funny)

    by Ol Olsoc (1175323) on Friday June 06, 2014 @09:00PM (#47184699)

    Just like regular corporation Stockholders. If you do not have results by the next quarter, they throw you to the wolves.

    So what mental illness causes people to randomly capitalize nouns that are not proper nouns?

    It's Related to the mental Defect that causes people to comment on Stupid typos.

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