puddingebola writes with news that Toyota will be bringing its first fuel-cell car to market in Japan next March. It's expected to cost about $68,700, and Toyota plans to bring it to the U.S. and European markets later that summer. With two of Japan’s three biggest automakers going all in on fuel cells, the country’s long-term future as an automotive powerhouse could now hinge largely on the success of what they hope will be an important technology in the next few decades. ... Japan’s governing party is pushing for ample subsidies and tax breaks for consumers to bring the cost of a fuel-cell car down to about $20,000 by 2025. The government is also aiming to create 100 hydrogen fuel stations by the end of March 2016 in urban areas where the vehicles will be sold initially. ... Hydrogen vehicles can run five times longer than battery-operated electric cars, and their tanks can be filled in just a few minutes, compared with recharging times from 30 minutes up to several hours for electric cars.