An anonymous reader writes: In response to an inquiry from European data protection regulators, Google has detailed how they evaluate and act on requests to de-index search results. Google's procedures for responding to "right-to-be-forgotten" requests are explained in a lengthy document that was made publicly available. "Google of course claims its own economic interest does not come into play when making these rtbf judgements — beyond an 'abstract consideration' of a search engine needing to help people find the most relevant information for their query. ... Google also goes into lengthy detail to justify its decision to inform publishers when it has removed links to content on their sites — a decision which has resulted in media outlets writing new articles about delisted content, thereby resulting in the rtbf ruling causing the opposite effect to that intended (i.e. fresh publicity, not fair obscurity)."