Slashdot is powered by your submissions, so send in your scoop


Forgot your password?
Slashdot Deals: Cyber Monday Sale Extended! Courses ranging from coding to project management - all eLearning deals 20% off with coupon code "CYBERMONDAY20". ×
Advertising The Internet

The Man Responsible For Pop-Up Ads On Building a Better Web 135

An anonymous reader writes Above all, Ethan Zuckerman wants you to know that he is sorry. In the mid-1990s, Zuckerman was working as a designer and programmer for when he wrote the code for the first pop-up ad. He says: "At the end of the day, the business model that got us funded was advertising. The model that got us acquired was analyzing users’ personal homepages so we could better target ads to them. Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad. It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content. Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions were good."
This discussion has been archived. No new comments can be posted.

The Man Responsible For Pop-Up Ads On Building a Better Web

Comments Filter:

The first version always gets thrown away.