moglito writes: 'This new-old method of transport has comfortable seats and Wi-Fi. But its real innovation is in its routing. It is a “pop up” bus service, with routes dictated by millions of bits of data that show where people are and where they need to go. The private service uses chartered buses and is run by a start-up technology company called Bridj.' 'Bridj collects millions of bits of data about people’s commutes from Google Earth, Facebook, Foursquare, Twitter, LinkedIn, the census, municipal records and other sources. “We crunch these millions and millions of data points through a number of algorithms that are existing, or that we’re refining, to tell us where people are living and working,” Mr. George said. “And through our special sauce, we’re able to determine how a city moves.”'