An anonymous reader writes "IT executives just getting comfortable with having Web 2.0 technologies within their networks are being faced with a moving target: Web 3.0. But this time, the buzzword is really just a marketing ploy used to hype incremental improvements over the groundbreaking technologies that were labeled Web 2.0, Gartner analysts say. "There are a lot of constituencies trying to hijack the term Web 3.0," Gartner fellow David Mitchell Smith says.
http://www.networkworld.com/news/2007/092107-gartner-web-20.html"
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