Hugh Pickens writes "The New York Times is publishing a story about Google's plan to loosen the carriers' control over their mobile phone networks in an effort to bring the dynamics of the PC-oriented Internet to the mobile Internet hoping that it can beat competitors in an open environment. The Google Phone or gPhone which is expected to be unveiled later this year will not compete with the iPhone but will help Google distribute their online services. Google intends to provide software that will be built into phones sold by many manufacturers and, unlike Microsoft's Windows Mobile, Google is not expected to charge phone makers a licensing fee for their software. Google will make its money brokering ads on the mobile phones and even envisions a free phone service one day supported entirely through ad revenue, people familiar with the matter say. But Google's plans are a double-edged sword for mobile operators. While Google's brand and services could help operators sign up more subscribers to data packages, on which they increasingly rely as voice revenue declines, operators have been wary about losing control over the mobile-ad market."
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