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Microsoft

Microsoft tries a new ad agency->

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Diomidis Spinellis
Diomidis Spinellis writes "An article in this week's Economist outlines Microsoft's marketing response to Vista's travails and Apple's hip Get a Mac campaign. Describing the recent Mojave Experiment as "Microsoft at its worst", the article''s writer wonders whether hiring a new hot ad agency, Crispin Porter + Bogusky, to put together a $300m campaign can make Microsoft look cool. Can money buy you love?"
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Microsoft tries a new ad agency

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