Why Google Lost Its Mojo -- And Why You Need Care->
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CWmike
CWmike writes "Google looks as if it's on top of the world right now, holding an ever-increasing lion's share of the search market. So why do I think it's lost its mojo? Let's start with the way it treats its employees, writes Preston Gralla. Another example: Google employees, such as Sergey Solyanik, have started deserting the company. And its share price is down double that of the Dow or Nasdaq since November 2007. Even if Google has lost its mojo, why should you care? It won't make your searches any less effective, will it? Nope. But Google has its eyes on bigger things than search, notably your IT department. It's looking to displace Microsoft with hosted services like Google Apps, Gmail and Google Docs. Solyanik warns that Google's engineers care more about the "coolness" of a service than about the service's effectiveness. The next time you use Gmail, Google Calendar or Google Docs, take a close look at the service's logo. You'll notice the word beta there, even though some of those services have been around for several years; Gmail since 2004. If Google is really ready for IT prime time, shouldn't it move its software out of the beta cycle?"
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Why Google Lost Its Mojo -- And Why You Need Care