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+-   Best Buy + Windows Guru = Apple Store Experience? -> on Thursday September 11 2008, @09:52PM CWmike

Submitted by CWmike on Thursday September 11 2008, @09:52PM
microsoft
CWmike writes "As part of Windows Vista's $300 million marketing rehab, Microsoft will hire an initial wave of 155 'Windows Gurus' to walk around Best Buy and Circuit City stores to answer customer questions and defend Vista's reputation against skeptics, reports say. Gurus will earn $20 an hour or more, plus benefits. (Interested applicants can go to www.msretaillive.com.) One way Windows Gurus will differ from Apple Geniuses is that they are not intended to be sources of free technical support for existing Vista users. 'The Guru role is to help sell Windows-based PCs. It is not to be an alternative tech support channel for Microsoft as this has no financial return beyond improved customer satisfaction,' Baker said. One reason: Windows Gurus could end up "lightning rods for customers' frustrations with Vista.""
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