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+-   Google Kills Yahoo Ad Deal-> on Wednesday November 05 2008, @01:29PM mytrip

Submitted by mytrip on Wednesday November 05 2008, @01:29PM
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mytrip writes "Google has pulled the plug on on a search-ad partnership with Yahoo that would have given Yahoo major new revenue but that raised antitrust concerns.

"After four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement," said David Drummond, Google's chief legal officer in a blog post Wednesday. "Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement."

Such a move is likely to drive Yahoo back to Micrsosoft."
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