Telstra lays down law on Social Media->
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Kerrieanne
Kerrieanne writes "Telstra lays down the law on Twitter
TELSTRA has become the first major Australian company to set down guidelines on the use of Facebook, Twitter and similar websites by its employees.
The release of a six-page set of rules comes after the bizarre controversy surrounding a Telstra worker, Leslie Nassar, who set up a Twitter account in the name of the Communications Minister, Stephen Conroy.
Under the guidelines, which are backed up with the threat of disciplinary action, employees using sites on official Telstra business should disclose who they are, ensure they do not give away confidential information and treat other users with respect.
They are required to complete an accreditation process and undergo training to update their "knowledge on emerging social trends and evolving best practice in social media".
A difficult aspect of the guidelines to enforce is the section governing the use of the sites in a personal capacity."
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Telstra lays down law on Social Media