EA has come under heavy fire lately for some deliberately shady PR techniques. You can't argue with the result, however, that has pretty much everyone (including us) talking about it. The question is: will extensive discussion, and the resulting widespread anger that seems to accompany it, actually help their game sales? Stunts have ranged from their "win a date with a booth babe" contest to paying game site editors a faux "bribe" to fit with their sin motif. "Outraged Christian bloggers, complaining female and LGBT gamers, editors being sent checks made out directly to them — all of this makes for delicious copy, and much of the gnashing of teeth seems to be centered on the fact that the gaming press continues to fall for the contrived controversy to give the company exactly what it wants: coverage. The campaign has been childish, daring, and borderline tasteless. Writing checks directly to game writers is cheaper than advertising on a site, with a much better result."

GamesIndustry reports that German game developer Crytek will be making CryEngine, the game engine behind Far Cry and Aion, available to universities in the UK for free. They're doing so because they want new college grads to get hands-on experience with the technology that runs real games. Crytek's Karl Hilton said, "Universities are looking to foster creativity and send people out into the industry who have lots of ideas, but it's also about that practical hands-on training so that they know what the limitations are. It's very easy for students to come out of the academic world and not have a grasp on the realities of making a videogame. The more we can get involved with them and give them feedback and access to the tools involved, the more accurate the course will become in training people up."

At the recent Penny Arcade Expo, Funcom revealed a ton of new information on The Secret World, an MMO being designed by Ragnar Tornquist that's aiming to buck several of the genre's common trends. Tornquist also spoke later about several of the game's features and some of the design philosophy that they're working with. The game does not have a traditional class or leveling system. Instead, players gather the powers they want to use and align themselves with various factions of their choosing. "We want you to feel part of a world where the conspiracies are so dense and the politics is so thick that, when you join the secret society as a novice at the very beginning, it's this vast organization, and you'll have no idea how it works initially." PvP will be largely segregated from PvE, and new players will be able to contribute in fights that involve more experienced players. Funcom released some concept art and in-game screenshots for The Secret World to go along with a new cinematic trailer.

Anonymouse writes "Sonic the Hedgehog is going back to his roots, but with a fresh coat of HD paint. 'An all-new 2D side-scrolling High Definition Sonic game is coming with a 2010 release date, according to a new teaser trailer from Sega.' Sega's Ken Ballough had this to say: 'Old-school Sonic fans have long asked to see Sonic return to a more 2D style of gameplay. Many liked the daytime stages in Unleashed but wanted to see a game that plays purely similar to the early games of the Genesis. Project Needlemouse is that critical first step that brings Sonic back to his 2D roots.'"

Alison Beasley sends word that GaiKai, the cloud gaming service being developed by games industry vet Dave Perry, is about to begin beta testing in Europe. (Sign-up page.) GaiKai is a competitor to OnLive, which started beta tests of its own recently. IGN got a chance to try out GaiKai for themselves, and they've posted a video showing how it performed. From Perry's announcement: "Our closed beta has two goals. #1 is to bring our servers to their knees so we can choose the final configuration before we start ordering large quantities of them. (We think we have it worked out, but you can be certain our staff will be swapping cards and testing different processors as each day goes by.) Goal #2 is to test older computers. We've had lots of emails from people describing their computers and 99% of them have ample performance. Remember you don't even need a 3D card to see a 3D game run on our service. I know this is strangely counter to what people expect, but we actually want to get plenty of basic office-grade XP machines testing so we can make sure we can reach the widest audience possible. ... After we choose the hardware configuration in Europe, our next phase will be our USA Nationwide Network Test, that will be using 8 Tier-1 Data Centers, getting hammered by Closed Beta testers. During that process, [we] will be identifying the other data centers we need to include to blanket the USA in a low latency array. Phase 2 of that is Europe, in exactly the same test."

whisper_jeff writes "There's been a confirmed outbreak of Swine Flu at PAX. Those who attended and are feeling under-the-weather after the con should not write it off as a typical convention cold and go see a doctor to make sure, just in case." The linked post also lists the airplane flights of the cases known so far, so if you flew from Seattle on Sunday, Monday, or Tuesday for any reason, you might want to compare your itinerary.

Apple just finished their latest press event, and they revealed a number of new services and features for their products. They kicked things off by saying that iPhone OS 3.1 is now available. It will add the Genius recommendation technology to the App store, giving users suggestions on which apps they might find useful based on what others with similar needs use. They're also adding 30,000 ringtones that users can purchase. Next, they announced iTunes 9, which will use Genius to make mixes by analyzing songs in your library to see which go well together. iTunes is also seeing UI improvements for things like app management, and syncing utilities. You'll be able to easily transfer apps, music, and videos from one of your local devices to another, and there is integrated support for Twitter and Facebook if you want to send music as a gift. Another big new feature: iTunes LPs. These LPs will be a digital album with cover art, lyrics, videos, and other customized content created by the artists themselves. Moving on, they showed off a few new games: an Assassin's Creed sequel, an FPS called Nova that had impressive graphics and multiplayer capability, Riddim Ribbon, a futuristic driving/music game that lets you remix your songs by how you navigate the course, and Madden NFL 2010. Next, Apple announced a price cut for the 8GB iPod Touch and a doubling of available storage for the other models. It's also getting OpenGL 2.0. The iPod Classic is getting a storage upgrade from 120GB to 160GB. In addition, there are headphones that have a controller for the Shuffle. Finally, Jobs got down to his "one more thing": Apple will now be building a video camera into the back of every iPod Nano. Apparently it will be a simple matter to sync videos to your computer or put them up on YouTube, and they're building in an FM radio as well. A detailed liveblog of the event with a ton of screenshots is available at Engadget.

traycerb writes "It's been 10 years since 9/9/1999, when the Dreamcast launched on American shores. The hardware was ahead of its time; online capability, web browser, a visual memory unit, and a controller that anticipated the much-loved Xbox 360 controller. The games were amazing: Jet Set Radio (the first popular 3d cell-shaded game on a console), Marvel vs. Capcom 2 (still the apotheosis of 2-d fighting; just try finding a copy on ebay), Soul Calibur (still looks good compared to the recent Xbox/PS3 versions), NFL 2K (came out of nowhere, and was so good that it shook EA into spending tens of millions of dollars to seal up exclusivity for NFL rights), and many others. No doubt some of the reasons for the Dreamcast's demise lay with Sega, whose dubious hardware decisions (ahem, 32x) finally caught up to them, in the form of ambivalence from both developers and gamers, just as the console-making world was shifting to the multinationals with big pockets who were willing to spend it on pricey hardware design (or could absorb the cost of faulty hardware design). It was also one of the first consoles widely used for homebrew. In honor of the 10th anniversary, a new game is being released for the Dreamcast, called Rush Rush Rally Racing. The Dreamcast is dead! Long live the Dreamcast!"

Karen Hertzberg writes "Ask any 10 gamers what constitutes an 'indie MMO' and you'll probably get 10 different answers. But one definition that most can agree on is that an indie game lacks the financial support of a well-funded publisher. But do smaller budgets mean greater freedom? Ten Ton Hammer asked Nathan Richardsson, Executive Producer for CCP (developers of EVE Online), and Todd Harris, Executive Producer of Global Agenda, to share their thoughts on the bright future of independent MMOG development. 'By definition a niche market is a segment that is currently underserved by the mainstream providers. So, to serve that audience a developer typically needs to deliver something really different and innovative vs. just more of the same thing available elsewhere,' says Harris. 'With a big budget there could be a temptation to cover up stale gameplay by shoveling out more content or simply pumping up the marketing hype. However, for an indie developer such as Hi-Rez Studios, the game must stand on its own merits and we find that liberating.'"

blacklily8 writes "Gamasutra has just published our history of Doug Neubauer's Star Raiders, a 1979 game for the Atari 8-bit that offered 'high-speed first-person perspective through a fully navigable 3D-like environment in just 8K of RAM (memory) and 8K of ROM (storage).' Designed by the creator of the Atari's POKEY chip, Star Raiders was a hit on its home platform but now seems to have fallen into obscurity: 'Star Raiders is a shining example of what happens when a developer is told that something can't be done, does it anyway, and then is promptly forgotten for having done it.' In addition to describing the game itself, the article focuses on its impact on later games such as Wing Commander, X-Wing, and Elite."

CWmike writes "Think you're a Monopoly whiz? Remember running the board and shaming your property-less competitors when playing board games on the living room floor? Well, the age-old game of buying property and making your rivals pay big for landing on your Railroad is now going global. The new, free web game will use Google Maps and Street View to make the whole planet the game board. The online version of Monopoly is set to launch on Wednesday."

Rob Hearn sends in a piece up at PocketGamer.co.uk on why Apple suddenly pulled Manomio's C64 emulator soon after finally approving it. (El Reg has coverage too.) "It was a glorious few moments for retro gamers when Manomio's C64 emulator was finally approved by Apple and released to the eager, nostalgic iPhone public. Then, calamity! It was gone again. Apparently some wily users figured out how to access the Commodore 64 BASIC system that was originally packaged with the emulator — something that Apple wasn't too happy with, given the nature of the interpreter's code. By setting the keyboard to 'always on,' launching a game and restarting BASIC, players got into the 'empty shell' of their C64 emulator."

Gi0 writes "After a couple of months of rejection, the C64 Emulator has finally been approved for the iPhone (and is available at the app store now). 'BASIC has been removed for this release; however, we hope that working with Apple further will allow us to re-enable it. Despite its absence, BASIC is not our focus; ultimately, fans of the C64 want games.' It comes with 5 bundled games and will certainly give you that retro fix for your iPhone."

sv_libertarian writes 'A panicked person in Kirkland, WA called local police on Wednesday, claiming they saw someone walking down the street with an AK-47. It was actually a Bungie employee carrying an overgrown model of a Halo sniper rifle, which resembles an AK-47 as much as a Volkswagen resembles a Formula 1 racer.' Halo 3: ODST is set to launch on September 22nd, and fans got some new details and early looks at the game during PAX.

The Digital Foundry blog has an article about measuring an important but often nebulous aspect of console gameplay: input lag. Using a video camera and a custom input monitor made by console modder Ben Heck, and after calibrating for display lag, they tested a variety of games to an accuracy of one video frame in order to determine the latency between pressing a button and seeing its effect on the screen. Quoting: "If a proven methodology can be put into place, games reviewers can better inform their readers, but more importantly developers can benefit in helping to eliminate unwanted lag from their code. ... It's fair to say that players today have become conditioned to what the truly hardcore PC gamers would consider to be almost unacceptably high levels of latency to the point where cloud gaming services such as OnLive and Gaikai rely heavily upon it. The average videogame runs at 30fps, and appears to have an average lag in the region of 133ms. On top of that is additional delay from the display itself, bringing the overall latency to around 166ms. Assuming that the most ultra-PC gaming set-up has a latency less than one third of that, this is good news for cloud gaming in that there's a good 80ms or so window for game video to be transmitted from client to server."

theodp writes "Remember when Catbert informed Dilbert that the new company health plan is Google? In another case of life imitating Dilbert, combat veterans with post-traumatic stress disorder are being provided with a US Army-sponsored virtual world in Second Life (slideshow) to help deal with their condition. Developed by USC's Institute for Creative Technologies, it is hoped that the veterans-only virtual world Coming Home and its planned activities will promote conversations that can help reduce PTSD. The Avatar will see you now, Sergeant."

The big news about game consoles of late are the recent price drops and hardware changes. However, an editorial at GamesIndustry looks into one of the side effects of those updates: decisions by both Microsoft and Sony not to include HDMI cables with their HD-capable consoles, despite the companies' long-standing interest in high-definition gaming. "From the perspectives of these companies, they want to include the cable which will be of most utility to the largest group of consumers possible, and it's clear that whatever research they have done suggests that the majority of consumers don't need — or rather, can't use — an HDMI cable. Neither firm wants to put an assortment of cables in the box 'just in case' — each additional cable erodes millions from the firm's profitability, after all. ... Supporting evidence that all is not well with the HD transition comes from Epic Games' Mark Rein, who told Eurogamer earlier this summer that 'over half the users who played Gears of War 2 so far do not have HDTVs.' Gears of War is a core gamer franchise, beloved of early adopters and the [so-called] hardcore. If less than half of those users are playing on HDTVs, what must the percentages be like for games like FIFA and Pro Evolution Soccer — let alone Singstar and Buzz, or popular movie tie-in titles?"

An opinion piece on Gamasutra looks into the common perception that a first-person view provides a much more immersive experience in shooters. The author argues that this concept needs to be reconsidered, as immersion nowadays is more dependent on what you see, rather than how you see it. The question is further complicated by ever-improving technology and new control schemes. "It's important to realize that making a first-person game almost necessarily means making a game for the dedicated gamer. Innovations on the interface side could help lower the casual block, perhaps through the Wii, Project Natal, or the PS3's new motion controller. Regardless, it will take a lot of work and concerted effort to penetrate the casual audience with a first-person camera. The question is whether we even need to, when there are so many camera systems that games have yet to fully explore."

Hand Solo writes 'Ten Ton Hammer has an inside scoop on SOE making a new browser-based MMOG based on Star Wars. Rumor is that it will be run on the Free Realms platform. This is generating a lot of buzz around the net. Quoting: 'Former and current Star Wars Galaxies players can still remember the sting of the 'New Game Experience' that changed the face of that game for everyone. SOE has repeatedly said that they have learned from their mistakes, and plan to not repeat them. If SOE isn't expressly targeting the hardcore segment this time around, they (unlike BioWare) won't have quite the same initial level of expectations to deal with. Don't let us give you the impression that SOE plans to take on BioWare, and their highly anticipated MMOG debut, The Old Republic, particularly given the engine the game is rumored to be based on. More plausible is that it will be based off the Clone Wars CGI animated film, offering a more stylized approach to the universe. "

Steve Perlman, CEO of OnLive, has announced that beta testing is now underway for the cloud gaming service that aims to take the processing burden for cutting-edge games off a player's computer and use remote servers instead. Reaction to this service and competitor GaiKai has been interest tempered with skepticism, but users can now sign up to test it themselves and see if the reality matches the hype. There will be hardware and connectivity restrictions to start: "When you sign up for OnLive Beta, you tell us some general information about your ISP, your computer configuration and your location. We use this information to organize Beta testers into test groups so that our engineering team can focus at different times on testing different situations. If you are a potential fit for a particular test group, we'll send you an invitation email, asking you to run a detailed Performance Test on your network connection and your computer configuration."