Google Only Improves Products Under Pressure, US Argues (bloomberg.com) 29
Google -- under fire in court for allegedly resting on its laurels thanks to its 90% market dominance -- only made an effort to beef up the quality of its search engine in the European Union after being hit by a record antitrust fine, according to internal documents revealed in the US Justice Department's monopolization case against the tech giant. From a report: The Justice Department is arguing at a trial in Washington that Google's failure to improve its products -- unless put under pressure -- proves that it's illegally maintaining its monopoly. Alphabet's Google planned to improve its European search results only after a record 2018 European antitrust fine, according to the documents, which revealed that Google executives discussed a plan dubbed "Go Big in Europe."
The plan aimed to improve results in France and Germany in 2019 and 2020 with changes such as adding post-game soccer video highlights, more local content and news, pronunciation practice for different languages and more information on local television options available for streaming. The catalyst was a 2018 EU antitrust order that forced Google to offer a choice screen giving Android phone users five search engine options to choose from, according to US antitrust enforcers trying the case.
The plan aimed to improve results in France and Germany in 2019 and 2020 with changes such as adding post-game soccer video highlights, more local content and news, pronunciation practice for different languages and more information on local television options available for streaming. The catalyst was a 2018 EU antitrust order that forced Google to offer a choice screen giving Android phone users five search engine options to choose from, according to US antitrust enforcers trying the case.