Internet security company Cloudflare has declared war on a company called Blackbird that consists of a group of lawyers who file patent lawsuits against tech and retail firms. In a blog post titled "Standing Up to a Dangerous New Breed of Patent Troll," Cloudflare called Blackbird's business model destruction and unethical, and announced a $50,000 bounty to anyone who would help invalidate Blackbird's patents. Fortune reports: "There's no social value here. There's no support for a maligned inventor. There's no competing business or product. There's no validation of an incentive structure that supports innovation. This is a shakedown where a patent troll, Blackbird Tech, creates as much nuisance as it can so its attorney-principals can try to grab some cash. Cloudflare does not intend to play along," said the blog post. While patent trolling has been around for years -- and is a particular bug bear of the tech industry -- Cloudflare says Blackbird's model of trolling involves a new and unethical twist. Specifically, the company says Blackbird's lawyer-executives are violating their professional obligations by buying the claims of potential clients and engaging in questionable fee-splitting arrangements. Here is how Cloudflare, which says it is filing complaints with the state bars of Massachusetts and Illinois, explains it: "Blackbird's 'new model' seems to be only that its operations set out to distort the traditional Attorney-Client relationship. Blackbird's website makes a direct pitch of its legal services to recruit clients with potential claims and then, instead of taking them on as a client, purchases their claims and provides additional consideration that likely gives the client an ongoing interest in the resulting litigation. In doing so, Blackbird is flouting its ethical obligations meant to protect clients and distorting the judicial process by obfuscating and limiting potential counterclaims against the real party in interest."

An anonymous reader quotes a report from Ars Technica: Earlier this year, pictures of a new Windows look and feel leaked. Codenamed Project Neon, the new look builds on Microsoft Design Language 2 (MDL2), the styling currently used in Windows 10, to add elements of translucency and animation. Neon has now been officially announced, and it has an official new name: the Microsoft Fluent Design System. The switch from "design language" to "design system" is deliberate; Fluent is intended to define more than just the appearance, but also the interactivity. Though visually there are common elements, the system is designed to work across virtual/augmented reality, phones, tablets, desktop PCs, games consoles, using mice, keyboards, motion controllers, voice, gestures, touch, and pen, with the interactivity and input optimized to each particular form factor. Fluent is described as having five "fundamentals": light, depth, motion, material, and scale. "Light" means that the interface should avoid distracting and strive to ensure that attention is drawn to where it needs to be. With "depth," Fluent apps will make greater use of layering and the relationships between objects and interface elements. Fluent will use "motion" to indicate relationships and connections between elements, establishing context. Microsoft is using "Material" to mean making best use of the screen space and giving room to content. "Scale" means building interfaces that can go beyond two dimensions, and go beyond the size of a screen, to embrace new form factors and input methods as they arrive.

An anonymous reader writes: When it comes to apps they're using these days, teens and millennials say Snapchat is king -- no surprise there. But second place? It's not Instagram: It's Amazon. This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences. The survey skewed towards younger consumers. One question asked which apps they were using currently that they weren't using a few months ago: Snapchat and Amazon came in first and second. (Other popular apps -- Instagram, Twitter and Pinterest -- came in third, fourth and fifth respectively.) "Users are looking for efficiency, speed and convenience, and Amazon hits all those buckets," said Conde Nast chief marketing officer Pam Drucker Mann told CNBC. On a side note, it appears people generally don't have many gripes with Amazon. Early results of our poll from Wednesday suggests Amazon is the last company (of the five tech giants) whose services people are keen on ditching. Also, regardless of how some of us feel about Snapchat, the company seems to be a hit among teenagers.

An anonymous reader writes: Snap CEO Evan Spiegel addressed on Wednesday what many have been hoping he would address for months: What he thinks about Facebook and the fact the social giant is copying all of Snapchat's best features. On Snap's Q1 earnings call Wednesday, Spiegel was asked bluntly: "Does Facebook scare you? Why or why not?" Spiegel laughed. Then talked about how important it is to be creative. Then said this: "At the end of the day, just because Yahoo, for example, has a search box, it doesn't mean they're Google." Fun fact: Yahoo is an investor in Snap.